I was so excited about my new wordpress blog and wanted the world to know, so I hit publish and waited…..nobody came….nobody heard me! Until I found what was wrong, 3 things I neglected to do before marketing my blog!
“Jumping straight into promoting your blog like that is a bit like a new cupcake business carpet-bombing their entire neighborhood with leaflets saying “buy our great cupcakes” before thinking about who they want to market to and what they want to say in their marketing.” Ian Brodie wrote in his article “Stop! 3 Things You Must Do Before Marketing Your Blog”!
You must find out what or who is your target audience and target them with your advertising…you know that targeting middle agers and elderly people with baby products is wrong and will get you no where….
You must know your audience, their needs and their likes and dislikes, so knowing your customer or potential customer will prevent a lot of mistakes, not only costly in time but costly money wise.